Our Story

A boutique operation with a personal approach

A Labour

of love


Latitude is the brainchild of Bob and James Hand. The Latitude team draws from experience overseeing Australia’s largest project marketing and sales business. Latitude is a family owned boutique business that enables every principal to maintain an integral role.

Our story began after many years operating a high-end development company that grew to be one of Australia’s premium brands.

Latitude is a boutique operation with a personal approach that enables each and every one of the directors to maintain a ‘hands-on’ role in the business. This circumvents the need to delegate project marketing, our passion, to a management team and ensures the directors’ active role, thus defining Latitude’s culture.

Our speciality is in residential land sub-divisions, medium density developments and apartments. Stemming from a formidable network within the real estate industry, Latitude’s management team have worked on literally hundreds of developments in metropolitan Melbourne and regional Victoria.

We understand the meaning of bespoke service, tailoring strategy to the strengths of each individual project. We appoint our best people to lead each campaign deploying our innate insights to maximise commercial outcomes on every project.



Executive Director

Complete with more than three decades experience in project sales and marketing, Bob Hand is at the forefront of the real estate development industry.
An innovator, who takes an entrepreneurial approach to operations, Bob spent over twenty years at the helm of his previous company leading strategic development and growth, building what was to become Australia’s premier project marketing company.

Bob’s creative approach, insight and expertise is now directed wholly to Latitude. A powerful professional network and unmatched industry knowledge provides the foundation as Bob continues to deliver, adding to the ever-growing record number of sub-divisions completed during his career.

Bob steers the Latitude group to discover new opportunities, nurturing clients’ businesses and delivering excellent outcomes beyond expectations.

A focus on absolute integrity and a personal approach defines Latitude’s culture as Bob connects with clients and leads the team to invest in his vision for the future of the development industry.

Bob Hand Latitude Real Estate



Managing Director

A visionary in the industry, James Hand has worked in almost every facet of real estate. With a background in management, underscored by a passion for world-class marketing, technology and innovation, James thrives by continually pushing the boundaries of possibility.

Taking a direct approach to project management and pride in attention to fine detail, James embraces the nature of change and its shifting perspectives, sourcing the most creative outcomes to sales and marketing challenges. Taking a calm yet determined attitude to operations, James understands success is the result of a series of small wins. Clients can be confident their developments are managed with the utmost care and expertise.

Part of a long standing family of property developers and real estate business owners, traditional values blend with a focus on achieving commercial objectives. Working together with a team of inspiring, passionate people, James delivers outstanding outcomes for his clients, time and time again.

James Hand Latitude Real Estate