Our Story

Two families across three generations working together

A Labour

of love


Latitude is the brainchild of two entrenched real estate families: the Simonds and Hand families. Together, their combined expertise in real estate developments, land marketing and building residential homes spans more than 100 years. Latitude is a labour of love.

The Latitude team draws from experience overseeing Australia’s largest project marketing and sales business and an enviable reputation for building Australia’s best residential homes. Latitude is a family owned boutique business that enables every principal to maintain an integral role.

Our story began after many years operating a high-end development company that grew to be one of Australia’s premium brands. The Hand family eventually sold the business in 2002 and later returned to the field, joining forces with the Simonds family, embracing their many years of experience building quality residential homes, to create Latitude.

Latitude is a boutique operation with a personal approach that enables each and every one of the directors to maintain a ‘hands-on’ role in the business. This circumvents the need to delegate project marketing, our passion, to a management team and ensures the directors’ active role, thus defining Latitude’s culture.

Our speciality is in residential land sub-divisions, medium density developments and apartments. Stemming from a formidable network within the real estate industry, Latitude’s management team have worked on literally hundreds of developments in metropolitan Melbourne and regional Victoria.

We understand the meaning of bespoke service, tailoring strategy to the strengths of each individual project. We appoint our best people to lead each campaign deploying our innate insights to maximise commercial outcomes on every project.

Two families across three generations work together as a thriving organism, spearheading the day-to-day running of the business while striving for innovation and mastery, providing clients with confidence their business interests are in the hands of experience.