Latitude Real Estate are in the top 10% in the industry when responding to new leads
Latitude Real Estate has always taken pride in operating in a hot market as you would in the most challenging market conditions, maintaining the same mindset and discipline needed to drive the outcome of a sale no matter the conditions presented before you. This includes maintaining a large volume of database calls, responding to all enquiries quickly, and surveying each lead consistently to develop a robust database.
I’m very proud to report that recently we were informed by the Openlot.com.au team that our ‘initial heard back rate’ using data collected from enquiries sits at over 85%, putting Latitude in the top 10% when it comes to responding to new leads. The current Industry average sits at just 60% (source: openlot.com.au), which can be quite telling of the mindset in a hot market when around 40% of leads generated do not hear from a sales consultant. Consistency is a part of the Latitude culture; we also take the responsibility of using each lead to its full potential very seriously. If our client is willing to trust us by spending money to provide leads, every single one must be utilised. This has led to some outstanding successes in this hot market for us and our developer clients.
Recently, our last Stage 19 lot in Underbank, Bacchus Marsh was deposited on, breaking all historical Bacchus Marsh records for land sales. This was achieved with a 1,000m2 Lot selling for just over $700 per square metre, ultimately accomplished with a combined 2,000 calls and 2,000 text messages per month, actively cycling through our 8,000 strong database every four months.
We also have had records broken in the Wallan corridor this week, with the recent sale of lot 1340, an 815m2 lot now under contract for $523,000. This particular consultant has the best response time in the company, with contact being made with new enquiries within 15 minutes; this is averaged over a 24-hour period which is beyond our set KPIs.
Immediate sale results are apparent; however, the real benefits of these disciplines will be most evident in the slower market. Our consultants have refined their respective databases with thousands of calls made each month. The data collected and the clear establishment of a solid buyer journey will help secure consistent sale results no matter the market conditions. We remain optimistic that the market will continue to perform; however, we are ready for whatever challenge may lay ahead.